SPECTRUM

SPECTRUM supports your team to deliver a digital marketing experience directly to your optimised targeted audience.

At Cinova we have developed SPECTRUM, a full digital marketing service to ensure your marketing message reaches the right audience through the relevant platform using optimised digital content.

Using our unique eight stage plan, we create a strategy from conception through to activation. 

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Our Eight Stage Approach

ONE

MARKET AUDIT

Our first step is to conduct an AUDIT of your market, we look at what you and your competitors are doing. We will review digital and traditional media to gain a detailed understanding of your positioning and marketing message.  The data we collect will inform our approach and guide our recommendations.

TWO

CLIENT OBJECTIVES

A key part to a successful campaign which maximises impact, is to have team wide OBJECTIVES.  Drawing on our audit we will work with your team to identify the core objectives defined by audience demographic, views and conversions.

THREE

CREATIVE

Our creative team will work with you to develop a campaign which works for your BRAND.  Through mood boards, story creation and scripting we will establish an approach which will deliver.

FOUR

MARKETING STRATEGY

Bringing together the learning gained through the AUDIT, the agreed OBJECTIVES and our CREATIVE approach will be develop and implement a new digital content marketing strategy.

FIVE

PRODUCTION

We get out the LIGHTS, CAMERA and SOUND to bring the creative vision to life.  Whether the creative vision is a live video shoot, animation or photographic shoot, we have the team, experience, capacity and knowledge to produce any digital creative.

SIX

POST PRODUCTION

Here we stitched together all elements and build EDITS, ANIMATIONS, CGI or VFX. We can add sound, voice overs, music and complete a colour grading to ensure a fully stylised look.

seven

DELIVERY

Cinova will manage the release of your campaign, providing digital delivery to any platform including BROADCAST, CINEMA or ONLINE.  Our team can provide you with status reports as your campaign goes LIVE.

eight

ACTIVATION

We work with you on the release of your campaign, using CONTENT MAPPING and ANALYSIS to ascertain targets and ad spends giving you detailed reports through your social media and video platforms on how the campaign is PERFORMING. 

SPECTRUM

CINOVA presents you with a full range of services to create a holistic harmonised vivid strategy for your digital campaign.  We are here to simplify complex strategies, focus in on what matters, and engage audiences through digital content and commercials.