ONLINE CONTENT, INTERNAL COMMS, INSTORE PROMOS

MIZUNO

CLIENT

Mizuno is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno.  Today, Mizuno is a global  brand which makes a wide variety of sports equipment and sportswear, for golf, tennis, baseball, volleyball, football, running, rugby, skiing, cycling, judo, table tennis, badminton, boxing and athletics.

BRIEF

We were approached by Mizuno European agency Thinking Juice to provide creative, production and post-production services to produce a series of product launch videos for online and in store distribution.

SOLUTION

The production involved the team travelling across Europe to film athletes training using Mizuno products.  One highlight was filming with Brazilian footballer Givanildo Vieira de Sousa, known as Hulk, in Portugal.  Throughout the six month filming schedule we providing support including responding to creative briefs, production and post-production services to ensure the final videos had a premium feel to match the high brand values of Mizuno.